An unorthodox and offbeat approach to the design and writing produced an edgy promotional piece for a trend-setting, home concepts firm. A simplistic version of the targeted market was determined as women and men, in local, upscale neighborhoods. David Boyes company product and services,as proclaimed within the text: “The collective genius of our design team offers you: colour and window covering consultation, custom furnishings and drapery, art and accessory staging, spatial planning, renovation and build management, soft furnishings and accessories, fabric selection, organization, furniture acquisition, installation, excitement and piece of mind”.