BRANDING 2017-11-09T11:33:11+00:00

PHANTOMMACS BRANDING

DEVELOPING A BUSINESS IDENTITY

SAMPLE: REAL ESTATE / TRUCKING / LOGO DESIGN

BRANDING is a multi-faceted task.   Defining, staging, and marketing an Entity, to garner the highest level of appreciation and loyalty from its market.   A unique, recognizable, Logo Mark embodies the essence of the product or service.  Design Theory: Less is More. Clear, compelling dialogue promotes the corporate message, promising a professional and satisfying experience every time. 

Take advantage of my New Client Introductory Offer:
ABSOLUTELY FREE Business Card Layouts (double-sided) with your purchase of a PhantomMacs Logo Design.

BRANDING: A CASE STUDY

BRANDING A REAL ESTATE BROKER

WHY a Brand Identity?  Using Mississauga (the South Western borough of the Greater Toronto Area) as an example, there are over 7000 Residential Real Estate Agents, with a very diverse range of Industry Experience. It is that Disparity of Business Experience that obliges Seasoned Agents to distinguish themselves from their rank and file. In 2016, over 4000 of Mississauga’s Real Estate Agents, only sold one home – and it’s impossible to derive an Effective Home Sales Plan with, virtually, zero experience.
Contrary to the beliefs of many home owners:

Real Estate Agents are not 
a homogenous commodity.
Nor are they a necessary evil – well at least, not the good ones. In fact, an Agent excelling at his or her craft, will regularly Outsell, Out Buy, and Out Think, the throng of Agents that feel their way around the Housing Market daily.

WHY Brand an Already-Successful Business?  Simply put – for the same reason that Apple, Kraft, and Disney see the importance of Branding.  Successful Companies need to Define their Uniqueness so that their unequalled Product/Service is not attributed to the competition. Great Home-Sales Agents will grow the Value of Neighbourhoods regardless of Market Condition.  Great Home-Buying Agents will Focus their Clients, Protect them from making Bad Decisions, and Shorten the Search-to-Purchase Period.

MY CLIENT

Lancaster Luxury Homes was well on its way to becoming an unparalleled Single-Agent, Real Estate Office prior to our implementing New Branding Initiatives. Its numbers even challenged those of Agent Teams. At the outset, I recognized that Susan Lancaster, broker, was fiercely passionate about Client Results. She was the Face of her Successful Business, and tenaciously Maintained a Higher Standard of Service. As expected, Lancaster Luxury Homes also did a lot of things Correctly outside of the Purchase/Sale Process. There was a Corporate Look; a healthy Print Promotion Budget; Client Appreciation Initiatives; and Web/Social Media/Web Marketing Integration.

STEPS TAKEN FOR IMPROVEMENT

Create a Logo Mark

Modernize the Corporate & Promotional Look

Analyze & Define Company Strengths & Value Proposition

Identify Existing Weaknesses & Propose Solutions

Recognize Areas of Easiest Growth Return

Construct an Integrated Campaign for Print & Web

Set Goals & Monitor Success

ReactAdapt to Negative & Positive Feedback